We are changing the relationship between the advertisers and the radio market
The goal of RadioMonitor is to increase the transparency of the broadcast market, create charts for record companies and for copyright owners as well as to provide advertisers with up-to-date information.
We believe that this significant development will permit the kind of high-quality next day service that is already common in the television market, and that it will generate new perspectives in the sales of radio advertising.
About us
RadioMonitor provides the music industry, radio stations and advertisers with strategic marketing information. Our presence in the market solves the problem of radio station supervision. Our service monitors all music and advertisements that run on more than 50 radio and television stations 24 hours a day.
This high-tech system operating with an American licence is based on a fingerprint audio detection technology. The system identifies recurring broadcast segments, differentiates between music items, advertisements and other programmes, processes and stores them, prepares statistics and allows check-ins and analysis.
Our listening stations are located in principal county seats of Hungary, the servers digitally analyze the programmes of the radio stations in the coverage area, the software recognizes individual segments and users can browse the database the very next day.
With the transparency and controllability of this system each participant can expect an increase in customer confidence and market trends. Each of our listening posts is located in areas independent of radio stations, and the data is recorded and processed. RadioMonitor analyzes the actual broadcast and not the “playlist” scheduled by the stations.
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